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Global Commission on Adaptation

Mackworth Associates managed communications for the Global Commission on Adaptation, chaired by Bill Gates, Ban Ki-moon and Kristalina Georgieva. We secured over 2,500 pieces of coverage following the launch of the Commission’s flagship report "Adapt Now: A Global Call for Leadership on Climate Resilience" including articles on Bloomberg, BBC News, the Guardian, Time Magazine, Reuters and Associated Press. We also created the social media campaign #AdaptOurWorld which led to the single largest social media moment for climate adaptation in history with a reach of 269 million.

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UN Global Compact

When the new CEO and Executive Director of the UN Global Compact, Sanda Ojiambo, began her role in June 2020, Mackworth Associates was brought in to raise her profile and the visibility of the UN Global Compact, the world’s largest corporate sustainability initiative. We secured interviews on BBC World, Al Jazeera English, CNN International, CNBC Africa, France24 and coverage in the Guardian, the Wall Street Journal and Devex.

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UN International Fund for Agricultural Development

Mackworth Associates works with the UN International Fund for Agricultural Development on media
outreach around its Goodwill Ambassador Programme. This involves drafting key messages, Q&As and arranging print and broadcast interviews for the President and Ambassadors including Idris and Sabrina Elba. For the launch of the Covid-relief fund working directly with the Elbas we secured global coverage in every tier one outlet worldwide.

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Water as Leverage

Working directly with Henk Ovink, Special Envoy for International Water Affairs, the Neth-
erlands, Mackworth Associates worked on providing an updated brand look and feel, drafting messaging as well as securing coverage on CNN International. 

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Africa Improved Foods

Working directly with Feike Sijbesma, honorary Chairman of Royal DSM, Mackworth Associates provided updated messaging and refreshed branding for Africa Improved Foods, a Royal DSM initiative which aims to eradicate malnutrition in Africa. 

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World Bank Group

Mackworth Associates has worked with multiple divisions within the World Bank to help promote its work in the global media. We have also worked directly with Kristalina Georgieva, then CEO of the World Bank on her personal profile in global media.